Fenty beauty launched yesterday and yes, I did stay up to make sure I got my hands on the products in case they sold out.
This launch took two years to create and according to the creator aka Rihanna, ” Gotta represent for all the girls that come in all shades”. The line features 16 products with the standout being the ‘Pro Filt’r Soft Matte Longwear Foundation’ which comes in a standout 40 shades!!!
For a launch to have 40 foundation shades is outstanding. 3 of the darkest shades were already sold out with the testers broken so so I can’t confirm my shade until my goodies get to me on Monday!
The second standout of the launch is the ‘Gloss bomb universal’ which as the name suggests is a universal lipgloss! It’s only $18 and is a beautiful shimmering rose nude. This was featured in one of the sneak peek videos on RiRi’s Insta where she features such a conglomeration of diverse models! Fractured in the video sporting the gloss are Duckie Thot- a gorgeous Sudanese model heating up NYFW at the moment. She also features Slick Woods with the beautiful signature gap tooth and also Halima Aden who made waves as the first Hijab model to walk the designer runways.
Other noteworthy items in the launch include a mattifying primer, the Killawatt highlighter (best name ever!), and the match stix.
I’m so happy with everything to do with this launch and can’t wait to give a full review when I receive my products!!!
I’m especially happy that so many people of colour were featured in the marketing. I loved Rihanna before but I absolutely adore her after this launch.
Go buy FENTY
Go buy it!
